The Nature of Partnering

As in nature, the key to creating a successful partnering environment in your organization is having the right balance of elements.

We are the partnership specialists - it's not part of what we do, it's ALL we do - and our strength is our focus on you and your business. Amazon Consulting provides actionable advice, practical solutions and the latest partnering thought leadership to our clients.

Our holistic approach addresses from the most strategic to the most tactical aspects of partnering success. Over the years we have helped hundreds of companies including Symantec, Microsoft, BEA, and Mercury maximize the return from their channel investments.

Senior consultants, expert managers, and years of partnering experience help us to determine the right mix of program elements to make your partnerships effective, profitable, and reliable.

To learn more about Amazon Consulting, download our services brochure or view our capabilities presentation .

Partnering: It's not part of what we do, it's all we do


PartnerPath Live!
Addressing Global Portal Challenges
Thursday, May 8th, 11am Pacific
See how PartnerPath can help you manage your global partner relationships with automatic program routing options, multi-launguage capabilities, and more. This live demo includes a presentation of our partner management solution as well as an interactive Q & A with an expert.
More Info »


May Webinar:
Who Owns the Customer, Vendor or Partner?

Software and service subscription renewals are equally important to both vendors and solution providers.
Vendors are concerned about maintaining a fluid revenue stream. Solution providers value providing full-solution offerings that drive customer satisfaction and loyalty. But who ultimately owns the responsibility for software or services renewals? In this webinar, the findings from a fielded survey on "Who Owns the Customer" will be presented.
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PartnerPath Live!
Automating Partnership Agreements and Renewals
Thursday, June 12th, 11am Pacific

This live demo includes a presentation of our partner management solution as well as an interactive Q & A with an expert.
More Info »

Hot off the Press Client Spotlight::
PartnerPath Q&A with Informatica's Channel Chief
Harry Gould


(Click on the video above and watch the interview)

Informatica wanted to implement a secure, scalable, easy-to-use, and interactive set of online tools to effectively engage and empower partners to promote and sell Informatica's products. Learn how Amazon Consulting's PartnerPath helped Informatica achieved their objectives and provided a clear way to oversee the recruitment, engagement, motivation and management of partners.
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Cisco Client Spotlight::
Cisco engaged Amazon Consulting to design and implement a value-based partnering structure and program for Cisco Learning Partners in North America, EMEA, APAC and Latin America.
Amazon Consulting designed a worldwide program that leveraged best practices to measure and reward Cisco's Learning Partners based on the value they bring to the relationship.
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