Our Approach

Amazon Consulting handles all of your partnering needs—from strategic planning to program execution to partner automation. Our staff is skilled in quickly assessing your challenges, formulating real world strategies and delivering actionable solutions. Our focus is on helping you collaborate more effectively with your partners and producing clear results.

Design:

  • Route-to-market models
  • Partner program framework design
  • Partner program assessments & gap analysis
  • Competitive benchmarking
  • Partner training and enablement plans
  • Field engagement and organizational strategies

Implement:

  • Program tools and material development
  • Outsourced Marketing Professionals
  • Co-Marketing Services

Automate:

  • Partner Portal Solution - PartnerPath ®
    • Portal and resource manager
    • Opportunity registration
    • Salesforce.com opportunity link
    • Collaborative opportunity management
    • Customer renewals
    • Enrollment and contracts
    • Partner and solutions directory
    • Advanced partner profiling
    • Product requests and downloads
    • MDF and coop program management
  • Partner Automation and Infrastructure Assessments

Our Guiding Principles

  • Without flawless execution, a great strategy is worth the paper it is written on;
  • Each partnership is unique, and making it flourish is both an art and a science;
  • Results from partnering relationships improve when you focus not on what is in it for you, but on what is best for everyone involved;
  • Partner relationships have a lot in common with personal relationships; they all require a great deal of ongoing care, feeding, and attention with a long-term commitment to ongoing collaboration;
  • We are only successful when our clients are;
  • The foundation of our success is the quality of people we employ;
  • Balanced lives produce better business people;
  • Effective partnering is a very strategic business initiative; it deserves nothing less than "C-level" treatment.

Upcoming Events >

Elevate the Impact of Your Partnerships
Thursday, March 24, 2010, 11:00 AM (Pacific)
March Webinar: Is your organization channel Tolerant or Reliant on partners, or partnering Centric? Are you a partnering Novice or Accomplished? We will discuss the characteristics, challenges and initiatives for growth at each stage of partner maturity.

Join us to learn from these companies how to elevate the impact of partnering in your organization.
more information »

Industry News >

IBM Releases Details of CFO Study
On March 2, IBM announced the findings of a major new study of over 1,900 Chief Financial Officers (CFOs) and senior finance executives from 81 countries and 35 industries, worldwide, which reveals that more than 60 percent of CFOs plan major changes to respond to the new economic climate. The 2010 Global CFO Study executive summary, videos of interviews with top CFOs, and a download of the full report are available at the link below.
review study »

Featured Client >