Our Approach

Amazon Consulting handles all of your partnering needs—from strategic planning to program execution to partner automation. Our staff is skilled in quickly assessing your challenges, formulating real world strategies and delivering actionable solutions. Our focus is on helping you collaborate more effectively with your partners and producing clear results.

Design:

  • Route-to-market models
  • Partner program framework design
  • Partner program assessments & gap analysis
  • Competitive benchmarking
  • Partner training and enablement plans
  • Field engagement and organizational strategies

Implement:

  • Program tools and material development
  • Outsourced Marketing Professionals
  • Co-Marketing Services

Automate:

  • Partner Portal Solution - PartnerPath ®
    • Portal and resource manager
    • Opportunity registration
    • Salesforce.com opportunity link
    • Collaborative opportunity management
    • Customer renewals
    • Enrollment and contracts
    • Partner and solutions directory
    • Advanced partner profiling
    • Product requests and downloads
    • MDF and coop program management
  • Partner Automation and Infrastructure Assessments

Our Guiding Principles

  • Without flawless execution, a great strategy is worth the paper it is written on;
  • Each partnership is unique, and making it flourish is both an art and a science;
  • Results from partnering relationships improve when you focus not on what is in it for you, but on what is best for everyone involved;
  • Partner relationships have a lot in common with personal relationships; they all require a great deal of ongoing care, feeding, and attention with a long-term commitment to ongoing collaboration;
  • We are only successful when our clients are;
  • The foundation of our success is the quality of people we employ;
  • Balanced lives produce better business people;
  • Effective partnering is a very strategic business initiative; it deserves nothing less than "C-level" treatment.

Upcoming Events >

PartnerPath LIVE Demo
Updating Content on the Portal Resource Center
Thursday, November 13, 2008, 11:00 am - 12:00 pm (Pacific)
Having a hard time keeping content up-to-date in your partner portal? Come to this month's demonstration of the Portal Resource Manager to see how easy it can be for you and your colleagues to post and update content on PartnerPath.
learn more »

Channel Insider >

Time to Invest in Business Development
Vendors are beginning to grow intolerant of partners that are too dependent for marketing, tech and sales support. Solution providers that don't learn to fish may find themselves knocked out of the stream entirely.
read article »

Featured Client >