RECENT PROJECTS

Worldwide SMB Channel Program and Plan

• Review VMware's current enterprise partner program structure
• Evaluate VMware against industry best practices for partnering in the SMB sector
• Create SMB Partner Profile. Included mix of partner types, geographies and business models VMware should target to meet business objectives
• Create Program Framework that included elements aligned to each stage of the partner lifecycle
• Create customized business propositions for the SMB segment, which included specific and targeted value propositions as well as the partner economic model

PartnerPath

• Opsware introduced a reseller partner program that was not yet effectively engaging reseller partners
• They needed a scalable, easy-to-use interactive tool to help their partners access all the information they needed to accelerate revenue production and service end-customers
• Amazon Consulting provided a secure and scalable partner portal solution featuring:
• Password Protection
• Partner Profile Management
• Resource Center
• Opportunity Management
• Automated Partner Application Process
• Managed deployment process
• Provided ongoing maintenance, hosting and support

PartnerPath Multi-language

• Upgraded PartnerPath Partner Portal to accommodate multiple lanaguages
• Allowed Phoenix to translate all content

• Initial portal was built with partner management, posting of resources and content
• Upgrades included: partner profling, enhanced Software Download request and management system

Go-to-Market Model for AMDLive!

• Influncer & Services Model
• Evaluated consumer education and influence patterns for choosing competitor brands of MS Media Centers, and
• How AMD could affect consumer influencers to create consumer preference for AMD based Media Centers similar to influencer patterns AMD enjoys in the gaming market
• Assessed where, how and if AMD could leverage home installers, home entertainment retail companies, on-line sites, BLOGS and message groups to create awareness and demand for AMDLIVE!
• Defined the ecosystem of partners that helped get the "Digital Home" designed, installed and run
• Measured the interest of each type of potential partner selling or supporting AMDLIVE! solutions
• Benchmarked main competitors' go-to-market models
• Evaluated the go-to-market economics for the influence and services model


• Embedded Opportunites
• Assessed the potential of cable providers and satellite providers to leverage the x86 technology in digital home solutions
• Recommended the most effective and efficient ways to partner with these opportunities and measured progress

Channel Launch

• Created partner program launch plan
• Developed messaging to build the channel brand
• Finalized APAC program
• Created enhanced program materials

Channel Marketing Operations

• Drove consistent and compelling communication to the channel
• Increased partner engagement
• Refined and unified the channel programs into a globally consistent framework
• Refined the partner framework for a worldwide, unified channel program