Client Successes

• Increased usage and return on MDF investment
• Outsourced Co-marketing Team to engage premier partners
• Proactively promote MDF and Co-Op activities
• Aligned with Juniper MDF guidelines and acted as an approved, centralized, MDF-funded source for the marketing help
• Created and executed a wide range of effective lead generation activities based on proven templates customized to partner's specific needs

• Reviewed existing SI program framework
• Recommended generic program for smaller system integrators
• Created deliverables to communicate and educate integrators on program

• Designed a program specifically to motivate developers to create add-on products for Palm expandable devices.
• Built the program framework and determined the appropriate allocation of program benefits for different membership levels.
• The program provides business planning activities, technical resources and marketing programs to get developers excited about the new devices.
• Implemented a partner relationship management (PRM) system to manage and communicate with program members. Defined the business rules required to lead implementation and worked to revise website to incorporate new system.
• Established process to manage developer requests and worked with Palm Information Technology to build a knowledgebase to handle frequently asked questions.

"Amazon Consulting was instrumental in defining and executing the PluggedIn Program and designing and implementing our PRM solution."
-- Group Manager, Expansion Programs, Palm Inc.

• Developed partner engagement handbook to communicate program, processes and contacts to Adobe internal teams
• Wrote external, partner facing, guide to facilitate partners full engagement and leverage of Adobe resources
• Both documents required detailed research, process design, program validation with key stakeholders, understanding partners key concerns, captivating writing and managing extensive reviews

• Wrote a series of customer success stories.
• Interviewed customers and Ariba team members for Ariba@Work information, wrote stories and managed approval cycles.

• Implemented a three-flight end-user direct mail program. Managed overall project to tight deadlines, educated internal and external resources, established inbound telemarketing and lead distribution programs, and oversaw ISP partner participation.
• Program produced over 10,000 qualified hot leads for ISP partners.

• Developed guide document and corresponding website to educate Partner Account Managers (PAMs) on partner engagement though Microsoft's GTM framework
• Defined processes, activities, available tools and resources, and roles and responsibilities, specifically for the Partner Account Manager and the "virtual team."
• Go-To-Market (GTM) guide contents included the Microsoft framework for market analysis, partner selection, demand creation, and performance metrics.

• Established a marketing strategy and communications plan to increase awareness with global system integrators such as Andersen Consulting, KPMG, Ernst & Young, Deloitte & Touche and PricewaterhouseCoopers.
• Implemented marketing initiatives to promote repeatable solutions with the global systems integrators.

"Amazon Consulting is fantastic! I look forward to working with them in the future."
-- Director of Business Development

• Designed a model to engage Palm OS licensees with Palm's partnership resources to increase Palm's visibility and market penetration awareness.
• Increased the success of Palm's licensees by providing the tools and resources to empower licensees in business planning, marketing and training with Palm.
• Developed marketing materials to educate Palm OS licensees on resources available at Palm and to motivate them to fully engage in the Palm relationship.

• Developed a sales training class for Vignette VAR and solution partners. Elements included gathering content from sales, marketing, and product management to create an interactive presentation and produce a reference binder for the course attendees.
• Drafted and directed the creative development and production of the partner program overview brochure. This piece is used in recruiting potential partners.

• Evaluated alliance program and defined changes to support most effective partners.
• Created marketing materials to communicate new Vitria Partner Program to alliance members and the industry at large.

• Two half-day workshops with individual coaching sessions between to help WebEx channel managers embody partner management best practices.

• Develop materials and tools to engage partners
• Create partner programs and recruitment content for public website
• Design partner program application forms and business planning template
• Created partner guide to communicate information on all program elements

• Met with SAP alliance team members to review their partner planning history, goals and expectations
• Draft a straightforward and concise joint business planning template