Implementation Practices > Co-Marketing Services
The vast majority of MDF and Co-Op funds are not utilized for a number of reasons, including:- Fear of the Unknown: many partners lack marketing resources and talent to plan and execute marketing activities.
- Use It or Lose It: deadlines imposed by vendors are too cumbersome for partners.
- Once Burned: past failures with MDF usage, either lack of timely reimbursement or ROI effect partner attitudes.
Amazon Consulting's marketing experts help you realize a better return on your MDF investment. And Partners will enjoy the confidence of working with seasoned partner marketing professionals to design and execute their vendor funded marketing activities.
Here is a sample of the types of services a co-marketing expert provides:- Centralized MDF funded support for partners
- Promotion and Ongoing Management of MDF and Co-Op actives including regular reporting
- Creation and execution of lead generation activities based on proven templates customized to your partner's specific needs, including:
- Direct Marketing Campaigns (Mail & Email)
- Collateral Development
- Telemarketing Programs
- Event Production (Seminars and Webinars)
- Sales Incentive program execution
By using our outsourced co-marketing services, you will enjoy the benefits of improved MDF usage, including:
- Scalability: Easy to scale resources up and down based on current needs
- Reduced Risk: co-marketing consulting fees are included in the cost of MDF marketing activities
- Accountability: Your co-marketing team will provide timely ROI data from MDF-funded activities
- Partner Satisfaction: Enhanced partner program benefits through value-added marketing services
For examples of recent client engagements, click here.