White papers, presentations, templates and articles on building effective partnerships by Amazon Consulting.
Resource Results
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July 30, 2010—
The Ecosystem of the Cloud: Vendor's Perspective - Oracle (On-line Presentation)
Kevin O'Brien (Sr. Director - ISV and SaaS Strategy, Oracle) joins Beth Vanni for an in-depth conversation on Oracle's plans for channel partners around cloud offerings. Topics include:
- Evolving partner business models
- New vendor/partner engagement models
- Unique channel program support More Information » -
July 30, 2010—
The Ecosystem of the Cloud: Vendor's Perspective - Rackspace (Online Presentation)
Robert Fuller (VP WW Channel Sales, Rackspace) joins Beth Vanni for an in-depth conversation on Rackspace's plans for channel partners around cloud offerings. Topics include:
- Evolving partner business models
- New vendor/partner engagement models
- Unique channel program support More Information » -
July 28, 2010—
PartnerPath Video Tour: Content Management
Amazon Consulting introduces the advanced CMS for PartnerPath. Communicate exciting news and upcoming events to your partners. You no longer need to wait for IT to update your partner portal site - you can control your own content, keeping it fresh and engaging. No HTML experience needed! More Information »
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July 15, 2010—
Event Analysis: Microsoft WW Partner Conference (PDF)
How can a company who literally owns the desktop and has one of the largest ISV communities not be actively talking about the cloud? It's clear that after much criticism of its somewhat divided "Software + Services" strategy and its late entry into mobile device support, the Redmond giant is serious about the cloud.
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June 8, 2010—
Engaging the Services Partner Webinar (Online Presentation)
Beth Vanni (Amazon Consulting), Paul Cronin (1NService), Susan McKay (EMC), and Robert Cohen(Integrated mar.com) go over an in-depth analysis of our most recent research on Engaging the Services Partner. We compare the views of solution providers and vendors around key channel engagement issues including: What services-based business models are most successful? Which services are growing fastest? What field engagement models are most effective between vendor and partner in delivering services to the customer? What channel program support do these solution providers need from their leading vendors?
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June 3, 2010—
Engaging the Services Partner:Â Research Report II (PDF)
In this second research report in our two-part series, we review the findings from our Q2 2010 exclusive channel research focused on Engaging the Services Partner. We summarize the data from 135 solution providers and 44 unique vendors. In this second study, we review the following dimensions of the data:
- Vendor/solution provider engagement models
- Services marketing strategies
- Services channel program structures — requirements and benefits
- Leading vendors for solution provider services investment
This is the second of two reports in this series, which are only available to subscribers of our PartnerG2 market intelligence service. More Information » -
June 1, 2010—
Engaging the Services Partner: Research Report I (PDF)
This is the first of two detailed research reports in our Q2 2010 study focused on "Engaging the Services Partner." It reviews the following elements of this primary research, which surveyed 135 solution providers and 44 vendors:
- Vendor's partner segmentation models
- Vendor's partner growth expectations
- Solution providers' services growth plans
- Services success metrics for both vendors and solution providers
- Vendor and solution provider services challenges for 2010
This is Report I in a two-part series, reviewing the details of this research. It is only available to subscribers of our PartnerG2 market intelligence service. More Information » -
May 21, 2010—
Engaging the Services Partner: Executive Brief (PDF)
This Executive Brief reviews the high level findings and recommendations from our Q2 2010 exclusive channel research, focused on services-centric solution providers, their growth strategies and their needs of their leading vendors. More Information »
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April 12, 2010—
Elevate the Impact of Your Partnering Webinar (Online Presentation)
Autodesk (Ray Savona), NetApp (Todd Palmer), ExactTarget (Jim Keller), Radware (James Colby) and Egenera (Ken Oestreich) expound on the characteristics, challenges and initiatives for growth at each stage of partner maturity, with questions moderated by Host Diane Krakora. More Information »
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March 8, 2010—
Event Analysis: VMware PartnerExchange 2010 (PDF)
A summary of VMware PartnerExchange 2010, including: "Let It Rain," calls Eschenbach, SMB Attack Plan,The Journey to the Cloud, Renewals Outsourcing, and Partner Cloud Call to Action. More Information »
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March 5, 2010—
Client Success Story - Sophos (PDF)
Sophos engaged Amazon Consulting to design and develop a new partner program to drive consistency in recruitment, engagement and enablement of partners worldwide.
More Information »
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February 11, 2010—
Partner Collaboration and Social Media: Research Report I (PDF)
This study measures two things about partner collaboration within the indirect IT channel. The first element is how truly collaborative the vendor community is with its channel partners and how important extended collaboration between channel partners is to vendors’ overall success. The second element is what impact social media vehicles are having in fostering collaboration, for both vendors and their channel partners. Is social media really revolutionizing the way communication, ideas and results are driven in the IT channel? Or is it all media hype, with no quantifiable results available yet to prove anything? More Information »
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February 11, 2010—
Partner Collaboration and Social Media: Research Report II (PDF)
In this second report, we explore the role of social media in helping partners collaborate more effectively with their major vendors and/or with each other. With millions of users and increasingly collaborative functionality, is social media becoming an effective method for building social capital and tight customer relationships? Or is it still being used mostly for research, static marketing and one-way communication? More Information »
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February 2, 2010—
The State of Partner Collaboration & the Impact of Social Media (Online Presentation)
Beth Vanni discusses the results of the Q4 Amazon Consulting Study of The State of Partner Collaboration & the Impact of Social Media with IBM's Jamie Mendez and Ulistic Inc.'s Stuart Crawford. #PCSM More Information »
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December 11, 2009—
Partner Collaboration and Social Media - Executive Brief (PDF)
This study measures two things about partner collaboration within the indirect IT channel. The first element is how truly collaborative the vendor community is with its channel partners and how important extended collaboration between channel partners is to vendors’ overall success. The second element is what impact social media vehicles are having in fostering collaboration, for both vendors and their channel partners. Is social media really revolutionizing the way communication, ideas and results are driven in the IT channel? Or is it all media hype, with no quantifiable results available yet to prove anything? More Information »
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October 22, 2009—
PartnerPath Video Tour: Portal (Online Presentation)
This tour focuses on how PartnerPath can help you manage your partner profile database, provide timely and important documents and resources to your partners, and keep them instantly informed with a few clicks of the mouse! More Information »
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October 22, 2009—
PartnerPath Video Tour: On-Boarding (Online Presentation)
This tour focuses on the PartnerPath On-boarding system which allows you to rapidly engage new partners using our automated enrollment processes. The on-boarding system covers both partner enrollment as well as managing contracts and renewals. More Information »
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July 28, 2009—
The Value of Channel Training and Certification Programs- Report I | End-user Requirements and Certification Types (PDF)
Learn to effectively cultivate a competent and highly engaged partner community. Report I addresses the general perceived value of certifications in providing customer value, by end-users, partners and vendors, and the type of certifications valued (technical, sales, industry and vendor certifications) by all communities. More Information »
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July 22, 2008—
Value-based Partner Programs brief (PDF)
Those of us who have been developing and managing partner programs for many years are all too familiar with the problem - some of your best partners don't necessarily qualify for the top tier in your partner program. More Information »
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July 22, 2008—
Regional Partner Business Plan Template (Microsoft Word)
Track your forecast metrics, create quarterly planning and business objectives using a complete partnering template. More Information »
