ASSESSMENT AND BENCHMARK

Benefit: Increased efficiency and competitive differentiation through identification of performance gaps and recommendations of how to streamline and optimize program structure and operations.

In order to establish and maintain mind-share with partners an organization must consistently optimize and differentiate their partner program against the competition. Assessing partner performance is a critical aspect of maintaining this effectiveness.

Amazon Consulting’s comprehensive 4-way audit methodology includes:

1. Partner Program Audit
• Effectiveness of partner program and satisfaction
• Potential improvements
2. Industry Benchmark
• 20 point analysis of industry best practices
• Assessment of peer group and industry leaders
3. Customer Satisfaction with Partners
• Are partners meeting customer expectations and positioning your company and products effectively?
4. Partner Performance Analysis
• Partner portfolio model and mapping
• Partner mapping