PROGRAM MERGERS

Benefit: An experienced team to help guide you through the challenges of merging multiple partner communities and programs.

A merger or acquisition often creates instability in your partner community and can affect the revenue generating potential of your indirect channels – both short and long term.  Navigating the merging of two partner programs and networks requires a deep understanding of how to address the inherent risks and challenges associated with the change. 

After helping a number of organizations manage the merging of, often disparately different partner organizations, Amazon Consulting has developed an inherent sensitivity to the challenges posed as well as a deep understanding of the best practices required to successfully blend the cultures, market dynamics, sales methodologies and program characteristics of two organizations. The end result is a combined organization and program that can achieve increased efficiency while maintaining momentum and engagement of partners.

Steps to consider when merging two distinct partner programs:

• Evaluating the current state of each program and their effectiveness in engaging & motivating partners
• Measuring overall partner satisfaction, program strengths and challenges
• Assessing combined end-customer needs
• Determining partner interests & potential for cross-over
• Comprehensive partner profiling across organizations
• Defining new partnering structure

For examples of recent client engagements, click here