Research, Analysis and Tools to Guide Your Partnering Success.
PartnerG2 is a comprehensive market intelligence service uniquely focused on helping you elevate the impact of partnering for your organization. With over 200 resources available at your fingertips, a corporate subscription is the most cost effective way of getting the information you need to build and manage channels and alliances.
An Annual Corporate Subscription includes:- In-depth primary research including the Annual Partner Programs Study;
- Access to over 200 white papers, briefs, webinars, templates and tools;
- A complimentary half-day workshop with Amazon Consulting experts to tackle a partnering-related challenge of your choice;
- Corporate-wide license, with 24x7 web access for an unlimited number of users.
Get started with PartnerG2
For more information, contact Beth Vanni, Director, Market Intelligence
Current Research Projects Underway
Amazon Consulting conducts at least four regular primary research projects each year, in conjunction with its exclusive media partner, Channel Insider. We encourage visitors to check back frequently for new reports and analysis surrounding these comprehensive studies.
Q1 2010
The State of Partnering Study
Join the global IT vendor community by participating in our annual comprehensive research. For four years, Amazon Consulting's "State of Partnering" study has offered market-leading insights about the IT vendor community's priorities, challenges and spending plans in partnering models.
Don't miss this opportunity to contribute to comprehensive research on partner management best practices, from recruitment through enablement and performance management. This is a great way to benchmark your plans and programs among a broad and diverse global vendor community.
Research Resources Now Available
See below for a list of research resources now available.
December 2009
Partner Collaboration and Social Media
This study measures two things about partner collaboration within the indirect IT channel. The first element is how truly collaborative the vendor community is with its channel partners and how important extended collaboration between channel partners is to vendors' overall success. The second element is what impact social media vehicles are having in fostering collaboration, for both vendors and their channel partners. Is social media really revolutionizing the way communication, ideas and results are driven in the IT channel? Or is it all media hype, with no quantifiable results available yet to prove anything?
November 2009
The Cost of Complexity II Webinar: The Vendors' Perspectives and Plans
Beth Vanni speaks with Rick DeTurck (NetApp), Chris Doggett (Sophos), and Dan Smith (HP), as they share their challenges and strategies for managing channel complexity. We discuss what their greatest complexity challenges are, where they've done work in the past, and their plans for future improvements. They also shared how they track and manage "ease of doing business" within their organizations: who's involved and how they measure success.
