BOOK LIST
Amazon Consulting's Top Five Channel / Business Reads:
1. Channel
Champions: How leading companies build new strategies to serve customers. By Steven Wheeler & Evan Hirsh
2. Inside
the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth
Markets. By Geoffrey A. Moore
3. Getting
Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage. By Neil Rackham, Lawrence Friedman & Richard Ruff
4. Managing
Channels of Distribution:The Marketing Executive's Complete Guide. By Kenneth
Rolnicki
5. Go
To Market Strategy: Advanced Techniques and Tools for Selling More Products to
More Customers More Profitably. By Lawrence G. Friedman