BOOK LIST

Amazon Consulting's Top Five Channel / Business Reads:

1. Channel Champions: How leading companies build new strategies to serve customers. By Steven Wheeler & Evan Hirsh

2. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets. By Geoffrey A. Moore

3. Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage. By Neil Rackham, Lawrence Friedman & Richard Ruff

4. Managing Channels of Distribution:The Marketing Executive's Complete Guide. By Kenneth Rolnicki

5. Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably. By Lawrence G. Friedman