Have you noticed a stampede of vendors embracing partners? Those of us who advise enterprise software companies how best to leverage alliances sure have.

What's interesting to me is that the tough economic climate has not only prompted vendors to re-embrace allies, but also rethink how they do it. The harder the times, the more creative the means by which enterprise software companies recruit, train, fund and support partners seem to get. We're seeing both old-time channel favorites and channel newbies adjust their behaviors. Here's a sample of some of the interesting things I've seen. More >>

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