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"Bluegrass is Born"

By Diane Krakora, President & CEO


I saw Lyle Lovett in concert at the Mountain Winery in Saratoga, CA two weeks ago, and in the middle of his two and a half hour set with his large band, he said “bluegrass is born”. Now, if you’ve ever listened to the words of his songs, you know Lyle Lovett can be a bit of a strange guy, so I was paying rapt attention to hear his explanation for this stimulating statement. He was apologizing in advance for his soon to be attempt at a bluegrass tune. Lyle went on to explain that true perfection in bluegrass isn’t learned – you’re born with it. He, evidently, believes he was not born with the bluegrass gene.

I find it fitting that I’m in Austin Texas this week – Lyle’s home town – and muddling about being “born” with the channel gene. We talk to hundreds of technology companies in a year and it is always amazing to me how easy it is to pick out a company that has channel DNA – and how difficult it is to connect with those organizations that are faking it. Yes, it is our job to help technology organizations design, implement and automate partnering models. And of course they wouldn’t pay us “the big bucks” if it was uncomplicated and painless. However, there are organizations that “get it at their core” and we quickly gain traction and produce real results and success with partnering sales and profitability. These organizations have channel DNA. They understand the value that partners can bring and simply need to refine the processes to determine who, how and when to engage which types of partners. It got me wondering, is an organizations’ ability to partner effectively in its DNA or can it be learned?
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CHANNEL CAREER SPOTLIGHT



Start Your New Career - Post Open Positions - Find Qualified Channel Candidates

TechChannelCareers.com is the only job site specifically geared towards helping technology industry professionals find a position in the areas of channels and alliances.

TechChannel Careers is brought to you by the leading technology partnering industry news and devleopment organizations - Amazon Consulting, an organization wholly dedicated to helping companies in the technology sector increase profitability by optimizing their go-to-market through channels and alliances, and IntegratedMar.com Publishing, publishers of Channel Advisor, Connect IT and eChannelLine.

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To find out more information on posting, packages and pricing, please contact info@techchannelcareers.com or call 650-940-9600.

INDUSTRY SPOTLIGHT

2007 Ziff Davis Enterprise Channel Summit

The 2007 Ziff Davis Channel Summit is the only channel conference that focuses on giving attendees the unique perspective that can be delivered only by the editors of eWEEK Strategic Partner and Channel Insider - editors who have proven experience in covering the channel in the context of the major IT issues facing you today.

This event is a one-of-a-kind conference at which you will hear senior business executives, industry luminaries, and eWEEK Strategic Partner and Channel Insider editors share their thoughts and insights on the technology trends shaping purchasing decisions on 2007 and beyond.

Diane Krakora, President and CEO of Amazon Consulting, along with other other distinguished channel influencers will be speaking at this conference.

Date: September 19, 2007
Time: 7:30am - 5pm
Location: Chicago, IL
Venue: Hyatt Regency O'Hare

For register or to find out more information on the 2007 Ziff Davis Enterprise Channel Summit, please visit the event page.












UPCOMING LIVE WEB EVENTS

Partner to Partner Networking

Wednesday, Sept. 12th
11am - 12pm Pacific Time


Peer networks and peer ecosystems are becoming an industry standard. Learn more about the benefits of implementing a partner-to-partner networking program in your organization. Factors to consider, challenges to anticipate and the ROI that can be realized from a best practices approach to the issue.

To register, click here.



UPCOMING AMAZON CONSULTING EVENTS


Alliance Executive Roundtable Breakfast


Fall 2007


Amazon Consulting is excited to kick off this year's invitation-only Fall Alliance Executive Roundtable sponsored by Oracle.

All of you who have received your "Save the Date", please mark your calendars for this rare opportunity to network with your peers and other industry leaders.


AMAZON CONSULTING OPEN POSITION

Sales Development Associate

As a fast growing firm working with technology companies to design, implement and automate partner models, Amazon Consulting is looking to expand our sales team , with a bright, self-motivated and outgoing professional.

Sales Development Associate Job Duties:
  • Prospect, qualify, and close new projects
  • Hit target revenue quota (quarterly) as determined by management
  • Actively manage 100+ prospects
  • Outbound calling to identified prospects and qualified prospective customer lists
  • Follow up on leads from web site, marketing activities and trade shows (approximately 200 warm leads per month)
  • Ensure strong communication and follow-up by completing data entry in Salesforce.com system including all designated calls-to-action, follow-up dates, complete profile information, lead source, etc.
  • Initiate and nurture strategic partnerships to collaborate on industry and opportunity strategies in each of Amazon Consulting’s practice areas
  • Work closely with the Practice Directors to effectively communicate the value proposition and drive opportunities for their service offerings
Competitive performance-based compensation package. For consideration, please email your resume to info@amazonconsulting.com.

To view the entire job description, please click here.



AMAZON CONSULTING AT UPCOMING INDUSTRY EVENTS

MOTODEV Summit


Sept. 10-11, 2007
The Fairmont Hotel
San Jose, Ca.


For more information on this event, visit the event page.


BEA World 2007


Sept. 10-12, 2007
Moscone Center
San Francisco, Ca.


For more information on this event, visit the event page.