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"The Do’s and Don’ts of Partner-to-Partner Ecosystems"
By Diane Krakora, President & CEO
The Facts are...
1. More than ½ of all technology purchases through indirect channels now involve 2 or more solution providers
2. 75% of solution providers partner with other solution providers to improve their capacity, capabilities or reach
3. Solution providers project 25% of their revenues in the next year will come from partnering
Partner-to-Partner networks are generally formed by a vendor to encourage peer-to-peer collaboration in order to bring more complete solutions to their customers in less time and for less money. Vendors invest in the design and implementation of these ecosystems to facilitate the process of different types of partners coming together to collaborate on the development of new and innovative solutions to customer needs. Basically, they’re helping companies of all types, hardware makers, software developers, solution installers, service outsourcers – find, meet and engage with each other. This enables organizations to find allies no matter their geography, technological expertise or vertical market knowledge and coordinate activities designed to deliver comprehensive solutions to customers.
Click to view the replay of our P2P Networking webinar co-presenting with Michael Haines, Microsoft's GM of US Partner & Channel Strategy.
To read the full text of this article including case study examples, Do's and Don'ts and highlights of this Q&A session with Michael Haines, Microsoft General Manager of US Partner and Channel Strategy.
Read on»
PartnerPath Solution Release:
Opportunity Link - Salesforce Integration
Extend opportunity registration capabilities to all your partners- not just a select few. With no per-user license fees Opportunity Link can be affordably deployed to all levels and types of partners- giving you a more complete view of all the opportunities in the field. Information submitted by partners is stored in your existing SalesForce.com database allowing you to easily access, analyze and report on your combined direct and indirect pipeline data.
PartnerPath’s Opportunity Link for SalesForce.com seamlessly integrates with Salesforce giving vendors the ability to extend opportunity registration capabilities to their entire partner universe- not just a select few and your internal sales force continues to use the SalesForce.com system they are accustomed to. . Like all PartnerPath solutions Opportunity Link is easy-to-use, secure, fully customizable and requires zero-training by partners.
- Enable Partner-to-Partner Collaboration
- Increase Customer Satisfaction
- Improve Partner Productivity and Loyalty
If you are interested in learning more about this solution or PartnerPath, please send an email to info@amazonconsulting.com.
We Are Proud to Announce that Amazon Consulting Ranks 36 in Top Consulting Companies by Inc. Magazine
Amazon Consulting is excited to announce that our organization was considered in this year's Inc. 5000 list as one of the top consulting companies in the IT industry for 2007.
Amazon Consulting ranked 1050 out of 5000 companies considered and 36 out of 100 consulting organizations.
To view Amazon Consulting's listing page, click here.
To view the entire Inc. 5000 list, click here.
Going Global: A Discussion of the Benefits & Challenges Involved with Creating a Truly Global Partnering Strategy
Wednesday, Oct. 17th
11am - 12pm Pacific Time
There is a stampede to flatten the world and engage partners on a global level. But, is that a good thing for your partners, your market penetration or efficiency? In this new web seminar we'll look at the challenges and benefits behind globalization as well as discuss scenarios and examples in which it may or may not be a good idea to take the "global plunge."
Register here.
Alliance Executive Roundtable Breakfast
Fall 2007
Amazon Consulting is excited to kick off this year's invitation-only Fall Alliance Executive Roundtable sponsored by Oracle.
All of you who have received your "Save the Date", please mark your calendars for this rare opportunity to network with your peers and other industry leaders.
"3 E's Approach to Partner Development"
At the core of every repeat sale, product upgrade, or word-of-mouth referral is a satisfied customer, the ultimate driver of most successful business ventures.
In order to increase customer satisfaction most vendors agree that a key component of scaling their own sales and marketing efforts and ultimately providing complete solutions to end-users is the need to build strong relationships with the companies that ultimately provide these customers with the solution to their business needs.
The ability to deliver solutions and services through indirect channels is essential to the success of many companies, enabling extended market reach and a more cost effective platform for providing local sales, service and support.
Download Free Whitepaper here.
"Channel Readiness: The First Step in the Partner Empowerment Continuum"
In this brief, the first of two parts on “The Partner Empowerment Continuum”, Amazon Consulting explores the meaning and the implications of the concept of Channel Readiness and helps you try to address the issues behind these tough question:
- Are my internal teams really collaborating with partners?
- Is my product team developing an easy to install product with clear documentation?
- Is my legal team flexible in regards to contracts?
- Does my operations team have a simple and automated ordering and returns process?
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