"2008 gloomy or bright – who’s right?"

By Diane Krakora, President & CEO


With gas at nearly $5 per gallon at the pump in some areas, a housing crash upon us and the weakest dollar most of us have seen in a lifetime, how can anyone think that the economic outlook in 2008 is bright? Still, it seems no one has told our IT industry leaders the bad news. We hear a constant stream of technology industry success news mixed in with these poor economic indicators. John Chambers, CEO of Cisco, projected strong (but lumpy) revenues. EMC and Juniper are both reporting increased profits. Apple and HP are showing robust growth.
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View the replay of "This Year in the Channel: A Wrap up of 2007's Most Prominent Channel Trends & Topics Including a Discussion on What's on the Horizon for 2008" webinar

Did the channel contribute significantly to technology vendors’ growth and profitability this year? Undoubtedly. The proof? Arrow’s sales are up. Synnex and Tech Data both beat the street’s estimates. With the consolidation in technology vendors and in the channel itself, will the channel future continue to be bright? I could wax nostalgically about the good, bad and exciting channel turns and developments in 2007 that shape our outlook on 2008 – things like Arrow acquiring rivals Agilysis and Alternative Technology, Dell’s re-entry to the channel and CMP’s changes to the publications and the obliteration of their experienced staff – but I think looking forward to the challenges and opportunities in 2008 is more productive.

There are three trends we’re hearing from solution providers and vendors a like that we expect will shape the channel success and profitability in 2008. Read on»

PARTNER INTELLIGENCE: PARTNERG2



Introducing New Partner Intelligence by Amazon Consulting
PartnerG2

Goal:
To provide technology partnering professionals with dependable and high-impact thought leadership, competitive research and in-depth analysis on the latest developments in the industry.

Benefits:

  • Exclusive access to the latest thought leadership on the channel from the leaders in partner program development
  • Planning templates and training materials based on industry best practices for your team?s ongoing education and use
  • The ability to collaborate with a Senior Channel Consultant on program challenges, present best practices to your sales team or validate strategy decisions to senior management
Subscribe Today!
Send an email to partnerG2@amazonconsulting.com today and one of our service professionals will contact you with the details of your charter membership.

View subscription packages by clicking here.
Download datasheet.

Program launch is scheduled for January of 2008!

INDUSTRY SPOTLIGHT: TECHCHANNELCAREERS.COM



Are you ready to stop collecting unqualified candidate resumes and start hiring high-quality partnering professionals?

Finding the right channel, business development and alliance professionals with the right background is difficult, time consuming and expensive. Until now there has been no way to reach these individuals in a targeted fashion with news of career opportunties outside word of mouth.

TechChannelCareers.com - the partnering community's first ever site specifically geared towards helping technology industry professionals find positions within the area of channels and alliances.

TechChannelCareers.com is the only site on the web dedicated solely to the channel and alliance community and has a database of over 6,000 qualified contacts from VPs of Alliances and Directors of Channel Marketing to Relationship Managers and Business Development professionals. We can help you effectively communicate your current job openings by sending monthly job alerts and newsletters right to the desktops of the most qualified candidates in the technology industry. Since TechChannel Careers only accepts company sponsored job posting it will eliminate any contact from recruiters.

Leading technology companies like Adobe, Sun Microsystems, Juniper Networks and Intuit have already posted positions to the site.

Interested in pricing and posting packages?

TechChannel Careers offers several different packages from
basic posting to job features to employer highlights.

To find out more on posting packages and pricing, please send an email to techchannelcareers@amazonconsulting.com or visit www.TechChannelCareers.com.








UPCOMING LIVE WEB EVENTS


2008 State of Partner Programs Study


Wednesday, Jan. 30th
11am - 12pm Pacific Time


In this live online webcast you will hear what leading vendor?s top partner program objectives are for 2008, how their priorities have changed over the last 12 months and where they plan to increase spending in the coming year. What do your channels and alliance colleagues consider their biggest partnership opportunities and challenges for the coming year? Log in to this free webcast highlighting the findings of our 2008 Partner Programs research and find out!
Register now.


UPCOMING INDUSTRY EVENTS


ZD's 2008 Channel Summit

Feb. 7th, 2008
Dallas, TX.


Join Amazon Consulting at the 2008 Ziff Davis Enterprise Channel Summmit.

The 2008 Ziff Davis Enterprise Channel Summit series is designed to strengthen the channel community by bringing together leaders in business and technology to share mission-critical ideas and must-know business strategies for the building of profitable partnerships.
Register here
AMAZON CONSULTING OPEN POSITION

"Partner Development Consultant"


Amazon Consulting helps technology companies design, implement and automate partner models. Reporting to the director of the Amazon Consulting Implementation Practice, the Partner Program Consultant will be responsible for executing and managing channel sales and marketing programs and developing tools and communications to engage and empower our clients’ partners.

To apply for this position, click here.


NEW THOUGHT LEADERSHIP BY AMAZON CONSULTING


Everything Old Is New Again: A Fresh Look at the State of Distribution and Strategies for Leveraging your Two-Tier Relationships

Many of the largest and most successful high tech manufacturers have longstanding and highly collaborative relationships with their two-tier distributors on a global basis. Others remain committed to a direct sales model, or sell to and support their resellers directly. In any scenario, every leading high tech vendor has had to address what role, if any, distributors should play in their channel strategy. Download.



INDUSTRY SURVEYS


Fuel for Your Feedback: 2008 Partner Program Survey


Would you find it valuable to know what your peer's top partner program objectives are for 2008? How their priorities have changed over the last 12 months and where they will be increasing spending in the coming year?

Results from our second annual State of Partner Programs survey of the IT industry's top 100 channel executives reveal the latest in best practices, innovative initiatives and more.

The first 100 participants will receive a $20 Chevron gas card.
Take Survey Now.